The PinkSheet Blog

A Focus on Women and Money

At Athena Northwest Capital, we are evangelists for the importance of bringing financial literacy to women of all backgrounds. We believe in the power of strategic investment to bridge gender gaps in access to personal economic power. Our mandate is to guide and partner with our Northwest stakeholders in laying the foundation blocks of generational…

Why is the Stock Market Booming?

While we’ve been home rolling our own pizza dough, the Fed has been quietly and indirectly infusing $3 trillion into the stock market. QE IV is all about the pump.

Banking While Female

Before I got married, I had an 800 FICO score. I never asked my future husband what his score was. I knew he was terrible at remembering to pay his bills. I knew he had some modest family wealth, but not much of his own. Because of his family wealth (I assumed), he had better…

Buy Stocks Not Rocks

When a teenaged girl is forced to sell her mother’s treasured ring to survive, she learns a lasting lesson about true value.


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